AHAY Society Pty Ltd
CLUTCH Glue
CLUTCH Glue
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Can't stand fashion tape? Does it not stick? Does sweat make it detach immediately? Does it rip your fake tan off? We hear you!
CLUTCH Glue is the world's first patented fashion glue. Unlike tape, our glue bonds directly to your skin for a hold that actually lasts all day and night, then washes cleanly out of your clothes when you're done with water.
Hypoallergenic. Sweat resistant. Vegan and cruelty free. Paraben free. It's a game-changer.
From keeping low-cut tops in place to stopping bike shorts from riding up, slingback straps from slipping off your feet and strapless dresses from falling down CLUTCH solves over 100 wardrobe problems so you can feel secure in the clothes you love.
Available in 15mL (lasts up to 20 wears) and 30mL (lasts up to 40 wears) tubes. Want to stock up and save? Check out our bundles.
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How do I use it?
How do I use it?
STEP 1: Swipe a pea-sized amount of CLUTCH onto your skin and spread it around a large surface area with the applicator head.
For thicker fabrics, we recommend a thick application of CLUTCH and a thinner application for thin fabrics.
STEP 2: Leave CLUTCH to get tacky for around 30 seconds.
STEP 3: Place clothes onto CLUTCH and pat down gently.
STEP 4: Set a timer for 10 minutes and minimise your movement while CLUTCH dries.
STEP 5: When the timer is done, tug at your clothes to test CLUTCH’s strength and dab a little more glue in places that don’t feel secure.
How do I remove it?
How do I remove it?
CLUTCH comes our easily with water. No need for soap or any special cleaners!
STEP 1: Carefully peel clothes from your skin or, for a more gentle removal, saturate the glued area with a wet cloth to loosen the glue before peeling. We recommend the second option for people who are wearing fake tan.
STEP 2: Rinse skin with water or wipe with a damp cloth to remove any residue.
STEP 3: Wash your clothes as per the care instructions. For dry clean only items, spot clean the glue with a wet cloth then take to the dry cleaner as usual.
What are your pro tips?
What are your pro tips?
TIP 1 - Dry time is the most important
Minimising movement until the glue is dry is ESSENTIAL for both thick and thin application to ensure CLUTCH will hold you in all night long.
TIP 2 - Be more heavy handed than you think
Don't be afraid to spread your CLUTCH around. Apply a pea-sized amount of glue and use the applicator head to spread it around the largest surface area possible so your clothes have HEAPS to hold on to. This will ensure your outfit stays on all night long.
TIP 3 - Thick = thick, thin = thin
We don't want CLUTCH seeping through your clothes, nor do we want them to fall off you almost immediately. Make sure you do give CLUTCH a trial run before any important events so you get a feel for it first.
The general rule though is to apply a thin application of CLUTCH for thin fabrics, and thicker for thick fabrics.
For your thinner fabrics like silk and lace, spreading CLUTCH nice and thin and letting it get tacky ensures it won't seep through the fabric. If you find it doesn't feel secure enough, apply CLUTCH thinly but over a larger surface area of skin.
For thicker fabrics, be a little more heavy handed with the thickness of CLUTCH and be aware the glue might take longer to dry with this application, so hold the fabric in place while it dries.
What ingredients are in it?
What ingredients are in it?
VP/VA Copolymer, Isopropanol, Glycerin (Palm-Free), Silica Gel, Crosspolymer, Benzyl Alcohol, Salicylic Acid, Sorbic Acid.

You can CLUTCH anything
Literally! From holding low cut tops in place, to stopping no-show socks from falling into your shoes, to keeping long sleeves from falling over your hands—CLUTCH lets you wear whatever you want, however you want.
Went out on a whim and picked this up from my local Priceline right before my wedding in order to stick down my wrap-around dress so it doesn’t move or fall open at the boobs everytime I bent over or slouched.
LET ME TELL YOU, this glue HOLDS and it lasted for my entire ceremony AND reception in wet weather. Crazy. It even kinda hurt to pull my dress off at the end of the day because it held so well.
If you’re on the fence, I say grab this over fashion tape any day. The glue and squeeze tube is actually quite easy to apply (I was applying this in the car on the way to my ceremony), and you don’t have to wait long for it to adhere.
Well done with the formula Clutch team, and thankyou for making my wedding day special, allowing me to be more present since I wasn’t anxious about flashing my boobs to anyone 🫶🏼🫶🏼
Peep the pic of the dress neckline NOT falling open thanks to clutch
Hi Chel! This has made our day! I'm so glad that CLUTCH was there for you on your special day. You looked absolutely gorgeous!
Love it! Unbelievable strength and formula
Amazing addition to my wardrobe.
omg this is AMAZINGGG! its legit my lifesaver for going out and partying all night!! this stuck so well and you don't even need so much to hold up anything! i love this and will DEFINITELY be buying more!! highly recommend 💗💗
I use this glue on my running tights that USED to ride up but now never do when I’m wearing clutch glue. I’ve used it on really sweaty runs and cold runs and am just amazed every time. I never have any trouble washing it out even if I leave my washing for a few days. I’m addicted and recommend it to all my Strava friends every run that I do. Honestly couldn’t recommend this product more and it totally deserves a 5 star rating. Now it’s time to test it through wedding season and I’ll report back
Xoxo