Why We Ditched Fashion Tape and Made Glue

Why We Ditched Fashion Tape and Made Glue

Why We Ditched Fashion Tape and Made Glue

You know when you've got a plunge neckline, a room full of people, and you can feel the tape peeling off your skin one sad centimetre at a time? Yeah. Us too.

That exact moment is why CLUTCH exists. When it comes to fashion tape vs glue, we picked a side, and we're never going back!

The tape betrayal we all know too well

Here's the thing about fashion tape. It comes in little pre-cut strips that never quite fit the shape of your actual body. Too short for a real gape, too straight for a curve, useless the second you break a sweat.

And the low-back dresses? Forget it. You'd need to cover yourself in twenty tiny strips and pray. One warm dancefloor later and you're doing the bathroom readjust shuffle at 10pm.

We tried to love it. We really did. But tape gives up on you right when you need it most, and honestly, you deserve better.

So we made glue (stay with us)

The magic of CLUTCH is that it goes exactly where YOU want it. Curvy neckline? Trace it. Deep back? Follow the line. Thick thighs and a thigh-split situation? Sorted. It moulds to your body instead of forcing your body to fit a strip.

It's vegan, hypoallergenic, it washes out with plain water, and it doesn't wreck your tan or leave that gross residue tape loves to leave behind. Fashion tape killer behaviour, if you ask me.

The verdict on fashion tape vs glue

Tape is a bandaid. CLUTCH is the actual fix. One works with your body, the other fights it the whole night.

So whether it's a wedding, a festival, a marathon finish line or a Tuesday you just want to feel unstoppable, this is you being able to wear whatever you want exactly the way you want.

Grab a tube and tag us @clutch_glue with your CLUTCH moment 🫶🏻

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