Fashion tape has had a good run. But honestly? It's time to talk about its flaws. We're not here to be mean about it — we're here because we genuinely believe there's a better way. And that better way is CLUTCH 👀
It's not customisable
Fashion tape is a fixed strip. You get hold exactly where the tape sits and nowhere else. If your neckline needs coverage across a wider area or your dress needs hold in an awkward spot, you're stuck trying to layer strips and hoping for the best. CLUTCH is a liquid so you control exactly where it goes, how much coverage you get and how thick you apply it. Wide sweep across a backless dress? A precise dot on a bra strap? Done and done.
It gives up the moment you start sweating
This is the big one. Heat and sweat are fashion tape's mortal enemies. The moment your body temperature rises it starts to peel and once it starts peeling it doesn't stop. CLUTCH is fully sweat-proof so it genuinely does not care how hard you dance, how hot the venue is or how long your day runs 💪
It wrecks your tan
If you've ever peeled off a strip of fashion tape and taken half your fake tan with it, you already know. It's devastating. CLUTCH doesn't grip your skin the same way so when it's time to remove it there's no tan damage, no redness and no evidence it was ever there.
It's bad for the environment
Single use plastic strips that you peel off and throw away after one wear. Fashion tape generates a surprising amount of waste for something so small and most of it ends up in landfill. CLUTCH is a liquid formula in a reusable tube and a little goes a long way so you're not throwing anything away after every outfit 🌿
It's just not that strong
Ask anyone who has relied on fashion tape for a big night and they'll have a story. It lifts, it peels, it fails at the worst possible moment. CLUTCH bonds fabric to skin and holds all day and all night through dancing, sweating and everything in between. No backup strips required.
The bottom line
Fashion tape had its moment. But CLUTCH is stronger, more customisable, kinder to your skin and your tan and better for the planet. Once you try it you'll wonder why you ever bothered with tape in the first place.
Grab a tube and tag us @clutch_glue with your CLUTCH moment 🫶🏻
